Established in 1999 as a single shop in the seaside town of Salcombe, Jack Wills is a British lifestyle brand. Known for its high-quality, heritage-inspired wardrobe classics, Jack Wills epitomises a carefree, youthful sprit – intrinsically charming, endlessly optimistic and unapologetically British. Since 1999, Jack Wills has expanded to become an international brand with 100+ stores worldwide, including the UK, US, Hong Kong, Singapore and the Middle East.
This autumn, step into the new collection for women with unapologetically British classics, new designs and signature Jack Wills pieces. Think carefully-constructed knitwear, investment-worthy outerwear and iconic, can’t-live-without hoodies. Interplaying heritage-inspired pieces paired back with chic sportswear is what Jack Wills does best – for example, take the Stanedge joggers together with a Atwater wool trench or a sleek Hillcrest track jacket with tailored trousers in a traditional check. With autumn comes familiar and versatile colour palettes
This autumn, the Jack Wills men’s collection epitomises classic, British heritage-inspired design constructed from traditional and innovative fabrications of the highest quality. Invest in layering essentials and key transitional outerwear – think functional down-filled jackets to protect against the cold as well as the versatile Knole gilet in updated colours. Wool makes a comeback across key categories such as outerwear with the Elmwood overcoat and Bickmor pea coat and, of course, classic knitwear heroes. Iconic hoodies and sweatshirts take centre-stage with a seasonal graphic update. Another essential for autumn is a sturdy, travel-ready backpack, together with matching holdalls and accessories they’ve been finished with extra-secure compartments and fastenings for an easy and organised season.